Hungry Eyes was a food accessory or party favor that could be used at special occasions. It intended to be sold at specialty stores or boutiques.
For my client I created a visual identity and logo to be applied to marketing materials in preparation for production. The client was some months away from the manufacturing process but needed to put together collateral, marketing, and basic packaging. The identity was the first step.
While interviewing the client, I got a grasp of how he envisioned the product being used, who it would appeal to, as well as the story he was pitching. We went over likes & dislikes of aesthetics and examples in the wild and why, which lead me to my own visual research which informed the moodboard. He felt strongly about the manifestation of a mascot, to represent the product in use, and to depict a playful attitude.
