Mission Lane is a consumer finance company working to provide access to responsible credit on transparent terms starting with credit cards for those with lower credit scores, who aren’t used to quality products—previously a part of LendUp.
I started work on Mission Lane in my last months at LendUp and continued on some contract projects afterwards. I worked on creating a new visual identity system and some of the transitional product design needs for moving the credit card business out of LendUp into its own domain.
Brand Research
While contracting I designed materials to be used in qualitative brand research (with the goal of learning what resonates with potential customers and moving forward with or iterating on the designs used in testing). The materials to be tested included responsive web landing pages and credit card plastic artwork.
Landers
The requirements for the landers were fairly straightforward, with needs for a homepage, a partner offer lander (where traffic could land from the context of a website or app like Credit Karma), and a page specifically for the needs of direct mail recipients, all mobile-first as predicted traffic skewed primarily mobile.
Credit Card Plastics
The card art concepts were designed under the current constraints of the live processor (80%) with a little room to play with green-field concepts (20%). At a high-level, the constraint was that plastics needed to be printed with the raised, embossed numbers horizontally. The priority was to design for what Mission Lane could go live with now, but play with a couple of options while in testing to get signal and reactions from folks.
My engagement for this project ended before testing started so the asset delivery was my last touchpoint.
